About me

I’m a multi-disciplinary UX/Product Designer who has designed solutions across a wide range of industries for a number of start ups and large enterprises.

Naturally a creative with a methodical mind, I thrive off solving complex problems with empathy, meeting the needs of both the user and the business.

Outside of work, you’ll catch me in the gym, walking in the Peak District or doing typical ‘Dad’ things!

What I do

I create digital products that are intuitive to use yet beautiful.

I immerse myself into the business taking an holistic approach, breaking down complex problems in order to define solutions by designing research driven interfaces.

So you’re a web designer? – Erm, I guess so mum, but not just websites, it could be a dashboard, an ai-chatbot, a smartphone app, a tv streaming service, essentially anything that could be interacted with and has an interface.

Skillset

My bread and butter

Below are some of the things I’m skilled in, each project requires different methods and practices so I determine the most appropriate depending on the challenge faced.

  • UX Audits
  • Information Architecture
  • Sitemaps
  • User Journey Mapping
  • Competitor Analysis
  • User Interviews
  • Surveys
  • Moderated/Unmoderated User Testing
  • Interactive Prototypes
  • Wireframes
  • Card Sorting
  • Tree Testing
  • Presenting
  • Thematic Analysis
  • UX Strategy
  • Prioritisation
  • Roadmapping
  • Stakeholder Management
  • Art Direction
  • UI Design
  • Design Systems
  • Documentation & Handover

Tools

Proficient in the following:

Miro, Mural, Axure RP, Figma, Adobe XD, Photoshop, Illustrator and online tools such as Optimal Workshop, UserTesting and Loop11.

As well as the usual suspects such as Google Workspace, Microsoft Office, Keynote, Notion, Zoom and Slack.

Experience

Over 15 years in design and user experience

Worked in both agency and in-house environments across various industries such as radio, e-commerce, finance and education.

My early career involved the development of WordPress sites and designing e-commerce websites before becoming more specialised in the field of User Experience (Research & Design) where my passion truly lies.

As a project lead and experienced in managing teams, I have managed and worked on complex projects ranging from IoT dashboards to employee benefit hubs, ensuring that delivery is truly user-centric and aligned to business goals.

For a more detailed look into my experience, download a copy of my cv.

What's my mission?

Make a positive change

I’m genuinely passionate about what I do and I get immense satisfaction from doing it, my mission is simple, understand, enhance and refine to make a positive change!

I strive for perfection not only in my executional work but also in my delivery, having pixel-perfect designs is one thing but having the ability to discuss and justify your design decisions with confidence is another.

Through considered research, best practice design principles and iterative feedback I ensure that solutions are fit for purpose, reducing risk and improving customer retention.